Welcome to Professor Fleura Bardhi

Welcome to Professor Fleura Bardhi

It gives me great pleasure in welcoming Professor Fleura Bardhi who will spend her sabbatical visit with the Department of Marketing until February 2023.

Fleura is a professor of marketing at Bayes Business School (formally Cass), City, University of London, UK since 2013. Before that, she was an Associate Professor of Marketing at Northeastern University, Boston, USA. She holds a PhD from University of Nebraska-Lincoln. She has been visiting professor at Lund University, Sweden; University of Sydney, Australia; and York University, Canada.

Fleura is a consumer behavior scholar. Her research interests fall into the areas of 1) materiality, 2) access and ownership, and 3) consumer life transitions (e.g., liminality, relocations, death). Her research takes a consumer culture theory (CCT) approach to examine consumer experiences in a globalized world where traditional socio-cultural institutions, such as ownership, nationality, home, and work are undergoing drastic changes brought about by technology and the shifting geographic, social, and cultural boundaries.

Fleura’s research has advanced the concepts of liquid consumption and access-based consumption in marketing. She is a qualitative researcher whose current projects explore phenomena related to the sharing and platform economy, digital consumption, coworking, and transnationalism. 

Fleura’s work has been published in Journal of Consumer Research, Journal of Consumer Psychology, Harvard Business Review, Sloan Management Review, International Marketing Review, Psychology and Marketing, Marketing Theory, etc. She is also co-author of the Handbook of the Sharing Economy. She is an ERB member for Journal of Marking, Journal of Consumer Research, Journal of Services Research, and Consumption, Markets, & Culture. 

Welcome, Fleura, we look forward to working with you.