How to find SWOT analyses

In a SWOT analysis, you examine a company's current situation by looking at its strengths, weaknesses, opportunities, and threats to make strategic decisions.

Search for company name
Company profile with SWOT analysis
02/01/2024

If you need a shortcut to a quick analysis of a company's situation, you can check out the many SWOT analyses in the databases accessible to CBS students and staff via CBS Library.

Find SWOT analysis in five clicks

  1. Go to cbs.dk/en/library/databases
  2. Select the category Industries & Markets
  3. Select GlobalData Explorer
  4. Search for a company name e.g. lego and select it from the list of companies
  5. The SWOT analysis is easily found in the left menu of the company profile.

Short text about why and how to create and use a SWOT analysis (chapter 11 in the book Strategy in 3D by Greg Fisher et al.)

 

The page was last edited by: CBS Library // 02/01/2024