Co-Creation Conference 25 May 2012

Co-creation dynamics play an increasing role in business and society. As a concept, co-creation has developed explosively since the turn of the century, and in practice there is dramatic rise in organisations facing co-creation opportunities and challenges. The increasing importance of co-creation is seen across sectors and disciplines – and at a still faster pace.

Co-creation illustrates organisational dynamics that are based on collaborative challenges and opportunities around a changing perception of value. In co-creation challenges, the perception of value shifts from the traditional value perception which unfolds in the relation between supplier and end user. In co-creation, the perception of value is stretched in the understanding of value potential beyond that of an end user or a group of end users.

At the same time, there is very sparse knowledge of how co-creation can be brought to use. There is little research or practice based experience which focuses on how to explore and exploit co-creation opportunities and challenges.

Co-creation holds huge potential for solving some of our most demanding challenges in society. This conference aims at exploring how we can actually work with co-creation challenges and opportunities and to further develop knowledge of co-creation.

At the conference, we will look at co-creation from different angles to establish a way of identifying the value potential of co-creation and to have tools for capturing the value. The conference is in essence a co-creation initiative as it builds on cross-pollination between research, design, and business in society.

As a participant you will:

• Get introduced to co-creation as concept and method

• Get the latest insights on co-creation from our keynote speaker, Banny Bannerjee from d.school – Institute of Design at Stanford University

• Get hands-on experience with co-creation methods

• Get inspiration on how to work with your own co-creation challenges

• Take part in shaping the future of co-creation

• Network with participants from public, private, and educational sectors who have similar co-creation challenges

Who should attend:

• Business professionals

• Designers

• Leaders

• Experts

• Practitioners

Speakers

• Banny Banerjee, Stanford University

• Rex Degnegaard, Dept. of Management, Politics and Philosophy, CBS

Registration and fee required

More info & Sign up