Doing Business in Cuba: The Harboe Case

Background

Cuba has implemented some changes in the national economy as a result of the updating of the Cuban economic model in the recent years (e.g. through modernizing management and promoting the development of non-state formulas for property management). In terms of foreign direct investment (FDI), the 29th of March 2014, Cuba's National People’s Power Assembly passed a new foreign investment law that provides greater tax incentives and more guarantees to attract foreign capital.

In order to get an initial understanding of the updating process of Cuba’s economic model and implication to Danish firms H.E. Ambassador Yiliam Gómez Sardiñas will present an overview of Cuba’s socialist economical model. Then, Ms. Norelvys Triana González will present Harboe’s business development in Latin America and the Caribbean with a particular focus on Cuba.

Harboe

Harboe is a Danish international beverage group with production facilities in 3 countries and business activities in more than 90 markets worldwide. Harboe produces and markets beverages and malt-based ingredients, and its business is based on strong values created by 5 generations who have built and managed this family-owned business.

Harboe international markets beers, soft drinks, energy drinks and non-al­coholic malt beverages in more than 70 markets in the Middle East, Africa, South East Asia/Oceania and the Americas as well as in a number of European markets outside Northern Europe. Harboe’s strategy is to increase Harboe International’s relative share of the group’s revenue and EBITDA through a focused strengthening of its position in international markets where economic and demographic developments support increasing pur­chasing power and a demand for quality products.

In Latin America and the Caribbean Harboe is present in the following countries: Antigua, Brazil, Chile, Colombia, Peru, Cuba, British Guyana, Martinique, Guadeloupe, Trinidad and Tobago, and Uruguay.

Registration

Please register your attendance before May 6 by sending an e-mail to jra.ikl@cbs.dk

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