Department of Marketing

My research interests are in the broad field of interpretive consumer research, focusing on experiential and symbolic aspects and processes related to the interaction between culture, identity and consumption.

I am highly engaged in teaching, and my ambition is to facilitate meaningful student learning experiences through high pedagogical quality and academic standards, based on research-based, active, and problem-based teaching and learning.

Given my devotion to research-based teaching, my research interests are strongly reflected in the topics, structures, and curricula of the courses, I develop, manage, and teach. These courses are within business-to-consumer marketing, consumer behaviour, and market research methods, and are based on a strong and holistic market-orientation. Recent examples of course development subjects are sustainable consumption and transformative consumer research.

Also, I seize the opportunities to continue to develop and enhance student learning experiences, using the ressources and technology available to us at any time. Thus, I am part of several teaching teams working with the development and teaching of blended and/or fully online courses, and have experience with learning materials and methods (e.g. video and audio tools, with quizzes, rubrics, and peer-grading processes) that integrate on-campus and digital learning environments.