Servitization as a Strategy for Business Expansion and Increased Competitiveness

This seminar will discuss the role of servitization as a competitive strategy which will improve company performance. It is for firms with a basis in manufacturing in general but in particular for western hemisphere firms in global competition.

The seminar is open to all who do or are interested in this research.

Program

10:00-10:05: Welcome and Introduction by Academic Director Christer Karlsson

10:05-11:00: Creating Value through Customer Services: In a world of data enabled ecosystems. Keynote by Andy Neely

11:00-11:30: Discussion based on questions such as: What are the potential competitive advantages of extending the business model through servitization? Are there any specific contextual factors such as firm and organizational characteristics or cultural issues involved? Does the concept apply differently in different industries? What are impacts from recent technologies such as Internet of Things, Big Data, 3 D printing and other? What is the status of current research and where do we need more research?

11:25-11:30: Wrap-up by Academic Director Christer Karlsson

Time & Place

Time: 19 January 2016, 10:00-11:30
Place: Kilen, Kilevej 14, Room K1.43, DK-2000 Frederiksberg

Registration

Participation is free, but registration is mandatory – Please sign up at competitiveness@cbs.dk.

About Andy Neely

Andy Neely is Head of the Manufacturing and Management Division of the University of Cambridge Engineering Department and of the Institute for Manufacturing (IfM).

Andy is also the Founding Director of the Cambridge Service Alliance and the Royal Academy of Engineering Professor of Complex Services. He is widely recognized for his work on the servitization of manufacturing, as well as his work on performance measurement and management. Previously he has held appointments at Cranfield University, London Business School, Cambridge University, where he was a Fellow of Churchill College, and Nottingham University, where he completed his PhD and British Aerospace. He was Deputy Director of AIM Research – the UK’s management research initiative – from 2003 until 2012 and was elected a Fellow of the Sunningdale Institute in 2005, a Fellow of the British Academy of Management in 2007, an Academician of the Academy of Social Sciences in 2008, and a Fellow of the European Operations Management Association in 2009.

Andy is widely recognized as one of the world's leading authorities on organizational performance measurement and management. He has authored over 100 books and articles, including "Measuring Business Performance", published by the Economist and "The Performance Prism", published by the Financial Times. He has won numerous awards for his research and chairs the Performance Measurement Association, an international network for those interested in the performance measurement and management. Currently he is researching issues of performance and business model innovation in service businesses.