BSc in Business Administration and Sociology

In the BSc SOC you learn how to make responsible business decisions by combining the economic and social perspectives on companies, their organisation and their surroundings.

About the programme

In the BSc SOC you will learn how social dynamics shape business culture – and how cultural and social factors along with economic considerations affect the decision-making processes in companies and other types of private and public organisations.

Integrating business and sociology
Business classes and sociology classes are rarely taught separately. Students work with traditional business topics and socio­logy together – and apply tools from both fields.

Business administration gives you an understanding of how companies and other types of organisations are structured and how they make decisions based on numbers and economic thinking. Sociology provides you with tools and concepts to understand how social dimensions also affect the conditions under which business decisions must be made. In other words, you will learn how to work with business administration with focus on society – and at the same time you learn to use a sociological perspective in a business context.

Making sense of complexity
Imagine two companies or other types of complex organisations that want to work together. Perhaps they even want to merge into one company. They need to understand each other’s financial positions and ways of economic planning, products, production, strategy, and market position. However, it is also important to learn about each other’s external as well as internal contexts. External factors could for example be competitors, partners, economic and social trends and conditions affecting the industry. Equally important internal factors of the companies include an understanding of each other’s management traditions, business culture and organisational framework.
Combining all these perspectives is essential for planning the collaboration between the two organisations – in order to make sense financially but also to gain from cooperation and to enhance the business of the new merged company. In other words, you need to understand how both economic and social factors shape business conditions and how traditional economic thinking can sometimes clash with social trends and behaviour and external conditions that may be hard to control or predict.

Building analytical skills
When companies plan strategies and make decisions, they need to understand the social context in which they operate. This relates to how the employees interact and see themselves and the company, how changing norms and values affect consumers and business partners and how economic and technological development change existing markets and helps create new ones. The BSc SOC aims to teach you how to create new knowledge by asking the right questions. To do this you will acquire a wide range of sociological and economic tools and methods that help companies make decisions based on a thorough analysis of the social and economic business context. This also makes the programme very methodological in order for students to build strong analytical skills.

The methods are both quantitative (e.g. statistical analysis) and qualitative (e.g. interviews, focus groups). You will not only learn how to use these tools but also to combine them – and most importantly to select which ones are best suited for the problem that needs to be solved. This gives you a broad and strong analytical foundation for understanding how knowledge is created – and to create new knowledge yourself – and to differentiate between what we think that we know and what we know that we know to make useful and responsible business decisions.

Hear students share insights about BSc SOC

Hear students at BSc SOC share some experiences and their thoughts about the programme.

 

The page was last edited by: Web editor - Student Communications // 11/20/2024