BSc in International Business

The BSc IB gives you a broad understanding of business economics and strategy in a global context. You learn how companies analyse and adapt to the complex opportunities and risks inherent when an organisation does business internationally.

About the programme

In the BSc IB, you are taught how global markets and economies work and how companies strategically handle the problems that arise when they operate in a foreign market. For example, such challenges could be differences in legislation and regulations in international markets, differences in what foreign customers expect from certain products, how to manage financial resources when you operate in more than one country or dealing with strategic issues in the use and development of technology innovations in global markets. 

Understanding the global business environment
The global business environment will be one of the main focus points throughout the BSc IB programme. You will gain the macro perspective by learning how foreign markets work, how laws and regulations made by governments or institutions like the EU affect companies and how to formulate market-entry strategies based on the assessment of foreign market opportunities and competition.

You will also gain the industry perspective by learning how to identify and critically analyse key patterns and trends in various industries, how competition takes place on industry level and how the complexity, unpredictability and changing dynamics of an industry can affect a company.

Understanding global companies
How global companies are organised and operate are also topics you will work with. This micro perspective of how international marketing campaigns are carried out, how a company’s finances are managed across national borders and how companies interact with their customers and competitors in different markets will – together with the macro and industry perspective – give you an extensive understanding of international business.

Imagine that you are working for a subsidiary of an international company. You would need to be able to analyse and solve business problems of an international nature – and to do so you would need to make qualified and sound management decisions. Such decisions revolve around the strategic (internationalisation strategy, business objectives, etc.), structural (e.g. decentralisation of departments) and cultural (e.g. company culture and management style) aspects of the organisation.

You will also investigate how technology can be used to add value to the business, assist in a globalized innovation process and tap into new and unconventional sources of creativity and expertise. Ultimately you will learn the use of techniques for identifying significant international business issues, extrapolate probable outcomes, and develop strategic responses.

Special option during BSc IB

  • Global Supply Chain and Logistics Management: on BSc IB, you can apply for GLOBAL SCLM which is a programme focusing on international business, global logistics and supply chain management. The accepted students will spend a semester each in Copenhagen and at two partner universities: The Chinese University of Hong Kong, CUHK in Shenzhen, China and The University of British Columbia, UBC in Vancouver, Canada. Please note that this option only is available to a very limited number of students.

    Learn more about GLOBAL SCLM.
     
  • TREBLE: on BSc IB you can apply for TREBLE which is a new tri-continental programme focusing on business knowledge, global experience, and network, from three different continents – U.S, Asia and Europe. The accepted students will spend a semester each at two partner universities, University of North Carolina at Chapel Hill (UNC), Singapore Management University (SMU) and Copenhagen Business School (CBS). Please note that this option is available to a very limited number of students.   

     Learn more about TREBLE

Hear students share insights about BSc IB

Hear students at BSc IB share some experiences and their thoughts about the programme.

The page was last edited by: Web editor - Student Communications // 01/14/2025