Department of Marketing

PhD defence: Helle Haurum

In order to obtain the PhD degree, Helle Haurum has submitted her thesis entitled: Customer Engagement Behavior in the Context of Continuous Service Relationships

Monday, January 8, 2018 - 09:00 to 11:00

This thesis discusses customers’ engagement behaviors (CEB). CEB manifestations are agreed in literature and in business to be a potential source of value for the firm. The thesis investigates CEB in various ways, which leads to a discussion of how some of the recognized cornerstones in what constitutes a service relationship are challenged. This thesis suggests that CEB manifestations turn the service relationship into a plethora of (service) events of sometimes conflicting valence, which might disrupt the value creation process intended by the firm.

Primary Supervisor:
Associate Professor Mogens Bjerre
Department of Marketing
Copenhagen Business School
 
Secondary Supervisor:
Professor with special respnosibilities, Dr. Sylvia von Wallpach
Department of Marketing
Copenhagen Business School
 
Professor Suzanne C. Beckmann
Department of Marketing
Copenhagen Business School
 
Assessment Committee:
Associate Professor Jens Geersbro  (Chair)
Department of Marketing
Copenhagen Business School
 
Professor Christian Germelmann
Department of Marketing
University Bayreuth
 
Associate professor Maria Frostling-Henningsson
Stockholm School of Business
 
Thesis:
The thesis is available here
 
Reception:
The Doctoral School of Economics and Management will host a reception, which will take place immediately after the defence at FUHU Faculty Club, Solbjerg Plads 3, 2000 Frederiksberg
 

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 09/02/2020