Communication Case Competition Report

As writing, the last round of Special Carlsberg beers are being enjoyed after the successful run of the 2012 edition of the CBS Communication Case Competition, pioneered last year by Coloplast and Anders Rendtorff, Coloplast Head of HR and Communication (formerly CBS Director of Communication) and Karl-Heinz Pogner; this year  - again- spearheaded by Anders and Karl-Heinz, now with Carlsberg as the Case Company, and with ICM Advisory Board member Iben Johansen, Carlsberg, as key responsible for writing up the case. Also this year, Anne-Marie Søderberg has served as a member of the Jury assessing the teams and deciding on the winner team, based on the presentations in today’s finals.

A big THANK you to Karl-Heinz and to Anne-Marie for making this special effort, which enables CBS to host a very special gathering of people from the professional communication community, the corporate community and student talent galore.