BSc in Business Administration and Digital Management

BSc DM gives you an understanding of the possibilities as well as challenges that digitalisation creates for companies. You will learn to work with strategy, data and technologies to manage digital transformations and business solutions.

About the programme

Doing business in a digital age
Digital innovation, new technologies and advanced ways of working with data shape and change virtually all aspects of how companies and other organisations do business. Digital information, including “big data”, creates new ways for companies to develop their activities and strategies. Social media and new communication platforms require companies to find new ways of managing communication internally as well as their relations with partners and customers. Planning, development, administration, and production are increasingly optimised through digital systems. In addition, organisations and the people who work within them must adapt to new ways of working, thinking and managing.

Understanding digital strategies as part of business strategies
To manage this digital complexity businesses need specialists who not only understand digital innovation, data and technologies, but also the strategic goals organisations set and the business conditions and market challenges they face. This expertise is what BSc DM aims to help you develop. It does not focus on technology as such, but rather on the interactions and interrelations between technology, data, business and society. It is not so much about understanding specific IT systems or solutions as understanding how digital transformations and data-driven approaches open new ways of working and at the same time pose new challenges.

Traditionally, digital technologies are seen as “add-ons”. BSc DM instead sees digital transformations as something a modern company must integrate as part of everything it does. In particular, future managers and leaders will need to take responsibility for digital developments, rather than rely on consultants or their IT department.

A digital approach or plan is not something you add to an existing business model or plan – the two should go hand in hand through the whole development process. Or to put it simply: Today, a professional business mindset also needs to be a digital mindset.

A highly integrated approach to working with digitalisation
BSc DM comprises three main areas of study: business admini­stration, digital technologies and data, and sociological and organisational perspectives. Most of the courses combine and integrate elements from two or all three areas – and in some way, perspectives on digitalisation will be part of every single course.

In these integrated courses, you will work with traditional business topics such as finance, accounting, statistics, innovation, strategy and organisation. You will learn how to make sense of complex data, work with data analysis – how you collect, organise and gain insights – and how to create valuable know­ledge as a foundation for making qualified business decisions. You will also work with the many different options that are available to companies, and get an understanding of challenging and critical issues, such as data protection, privacy, ethics and responsibility. In addition, you will work with understanding digital transformations not only from the perspective of the individual company but also in terms of how they impact on a societal and global level.

Understanding these topics – and especially how they relate to and affect each other – will make you master a range of analytical methods that enable you to understand complexities, work in a structured fashion and develop effective digital business solutions.

Hear students share insights about BSc DM

Hear students at BSc DM share some experiences and their thoughts about the programme.

 

The page was last edited by: Web editor - Student Communications // 11/20/2024