Conference Opening Speech
01/23/2019
Professor Torben Hansen participated in the 18th International Marketing Trends Conference in Venice, January 17-19, 2019. Here he presented the paper:
HANSEN T., GEERSBRO J., PICO LARSEN H., How the interplay between subjective and objective financial risk influences consumers’
expectations, information search, and product satisfaction.
The paper was presented as one of two conference opening speeches.
More information about the conference and the programme is available here: https://marketing-trends-congress.com/en/node/35
The page was last edited by: Department of Marketing // 10/20/2021