Department of Marketing

Professor Adam Lindgreen publishes research anthology on sustainability


12/10/2018

business_strategies_for_sustainability

Together with his colleagues Dr. Helen Borland, Dr. François Maon, Professor Joëlle Vanhamme, Professor Véronique Ambrosini, and Dr. Beatriz Palacios Florencio, Professor Adam Lindgreen publishes new research anthology: Business Strategies for Sustainability.

This research anthology brings together important research contributions that demonstrate different approaches to business strategies for sustainability. The underlying premise is that all sustainability and sustainable development is underpinned by ecological sustainability, which provides the essential life support systems on which humans and all other species depend. From a position of ecological sustainability, we are better able to develop both integrated and separate strategies for economic, social, psychological, and cultural sustainability, as well as climate change and resilience to different settings, and thereby identify and help solve some of the most difficult challenges facing modern human society.

The urgency of the ecological sustainability predicament drives the search for new ways of living and conducting business. Yet many corporate initiatives toward perceived sustainability are simply efficiency drives or competitive moves—falling far short of actual strategies for ecological sustainability. To suggest true ecological sustainability strategies, this book adopts an interdisciplinary or transdisciplinary approach and seeks to discern what business strategies might look like if they were underpinned by environmental and ecological science. In particular, an ecocentric epistemology offers an alternative cultural and mental framework that focuses on the whole system or ecosystem and the balance of all species and elements

A systematic, interdisciplinary examination of business strategies for sustainability therefore is necessary, to establish an essential definition and up-to-date picture of the field. The 23 chapters in this anthology reflect five main topic sections:

  • Delineating sustainability challenges and visions.
  • Contradiction, integration, and transformation of business and sustainability logics.
  • Innovating and developing strategic capabilities for sustainability.
  • Assessing and valuing sustainability.
  • Toward multi-level engagement and collaboration.
The page was last edited by: Department of Marketing // 10/20/2021