Seminar with Professor Roy Suddaby

Roy Suddaby is an expert on organizational and social change. He’s specifically interested in how organizations use symbolic resources—such as legitimacy, authenticity and history—to gain competitive advantage. “For instance,” says Suddaby, “corporations are increasingly recognizing that their history is a competitive resource that they can use to their advantage. 

 

It can be used as a marketing tool to create a sense of identity for employees, or to gain an advantage over competitors by appearing environmentally sustainable (commonly known as greenwashing).”Roy Suddaby currently works at the Peter B. Gustavson School of Business, University of Victoria and Newcastle University Business School.