New white paper publication: 'Creativity as a driver for green transition'

Creativity holds the key to a more sustainable future 

 A new white paper publication has just come out 'Creativity as a driver for green transition'.
Through various inspiring cases and chapters, the white paper takes a deep dive into the crucial role that creativity and innovation play in advancing sustainability – from changing consumer behaviours to implementing circular business models and structural change. The publication is designed to offer thoughtful, workable solutions and discussion points to help drive greener business practices using the power of creativity.

The official launch of the white paper took place on September 19, in NYC as part of an event during NYC Climate Week – a networking reception in Kvadrat's showroom organized by The Consulate General of Denmark in New York, Kvadrat and Creative Denmark. The event gives Creative Denmark a great platform to showcase their efforts to drive sustainable change through creative solutions.

Professor Silviya Svejenova Velikova’s contribution appears on pp.34-35.

Explore the new white paper right here