Invitation to Book Launch

The last book in the Creative Encounters series, Exploring Creativity was recently published by Cambridge University Press.

As editors, Bo Christensen (Marketing) and Brian Moeran (ICM) would like to invite you to a celebratory party in the ICM first floor kitchen on
Tuesday April 23 at 3.00 pm.

We hope very much that some of you may be able to join us, our contributors, and Creative Encounters colleagues.

Hosted by Department of Intercultural Communication and Management

Exploring Creativity

Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal, and use of creative goods. They describe the editorial choices made by different participants in a ‘creative world’, as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. Their study draws upon ethnographically rich case studies from companies as varied as Bang & Olufsen, Hugo Boss, and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity.

Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School, and founding editor of the Open Access Journal of Business Anthropology.

Bo T. Christensen is Associate Professor in the Department of Marketing at Copenhagen Business School.

Contributors:
Ana Alačovska is completing a PhD thesis on cultural production and autonomy in the Department of Intercultural Communication and Management

Fabian Faurholt Csaba is Associate Professor of Corporate Communication and Branding at the Department of Intercultural Communication and Management